The current digital marketing industry is very receptive to celebrities. The brands are aware of this fact and use celebrities to disrupt the markets and capture the attention of their target customers. The cryptocurrency industry has not being left behind with millions being pumped into the industry by renowned celebrities including musicians and actors.
Some of the celebrated people who have invested bulk amounts of cultural capital in terms of goodwill, interest, and public respect are Steven Seagal, Floyd Mayweather Jr., Lionel Messi and the list continues. They are mostly used to capture the attention of the public when a cryptocurrency company as an initial coin offering or introduces new digital currencies.
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